Back to Digital Skills
Business & Digital Transformation
2-Day Intensive
Digital Marketing for SMEs
12 hours (2 days) Workshop / Zoom 2 × 6h
🧠 About This Workshop
A practical digital marketing training designed for SMEs, entrepreneurs and adult learners who want to grow their visibility online.
🎯 Learning Outcomes
Build a marketing strategy
Conduct audience research
Create content plans
Set up Meta and Google Ads
Measure campaign ROI
Optimise local SEO
📅 Program
1Day 1: Digital marketing fundamentals, audience research, content planning, branding, social media strategy, local SEO
2Day 2: Meta Ads basics, Google Ads introduction, email marketing, LinkedIn business profile, campaign measurement, ROI analytics
🧰 Tools & Platforms
Meta AdsGoogle AdsLinkedInEmail marketing platforms
🌍 Aligned with Erasmus+ Priorities
Digital transformation
Employability
SME growth
📍 Practical Information
- 12 hours
- Face-to-face workshop / Live Zoom
- 2 × 6h
- Tenerife, Canary Islands, Spain
Flexible & Customized Erasmus+ Programs
Every Erasmus+ project is different — and so are your needs. We design flexible programs tailored to your organisation, participants, and project objectives.
- Your project objectives
- Participant profile and experience level
- Duration, topics, and focus areas
- Specific learning outcomes and priorities
We help you turn your Erasmus+ project into a real and impactful experience.
Request a Program for Your Erasmus+ Project
Get a customized offer based on your needs
Workshop: Digital Marketing for SMEs
